Compare · HeyReach
Cadency vs HeyReach.
LinkedIn only, or LinkedIn and email in one plan.
HeyReach is the closest tool to Cadency on LinkedIn: one campaign rotated across a pool of senders, a shared inbox, an API and webhooks on every plan, free users and clients. The difference is email. HeyReach does not send it, email steps hand off to Instantly or Smartlead on a second bill. Cadency runs LinkedIn senders and mailboxes inside the same campaign, with one thread per lead across both channels.
- LinkedIn and email in one campaign
- One inbox for both channels
- Unlimited users and workspaces
$199
Small Team, 5 LinkedIn senders and 100k emails a month
$139 a month on annual billing.
$395
Five Growth senders at $79 each, $315 on annual billing. LinkedIn only; the email tool is a separate subscription.
2M
Emails a month on Scale with the top upgrade
Google and Microsoft mailboxes, unlimited, rotated with LinkedIn.
0
No native email. Email steps run through Instantly or Smartlead; HeyReach's email credits find addresses, they do not send.
8
LinkedIn step types
Visit, connect, message, InMail, comment, voice note, like, follow.
4
Invites, messages, InMail and profile visits, with recorded voice notes from desktop and a find-email step alongside.
$25
Per additional LinkedIn sender on Scale
$39 on Small Team. Users are unlimited and free.
$59
Per sender per month from ten senders on Growth, $79 below ten; $47 and $63 on annual billing.
Side by side
Cadency and HeyReach, feature by feature.
HeyReach facts checked on 26 September 2026 against its public pages.
| Cadency | HeyReach | |
|---|---|---|
| Pricing model | ||
| What you pay for | A plan with LinkedIn senders included, plus monthly email volume | Per LinkedIn sender on Growth, then flat tiers: Micro Agency 25 senders, Agency 50, Unlimited with a 300-seat fair-use pool |
| Entry price | $199 a month, 5 LinkedIn senders and 100k emails | $79 per sender per month, $63 on annual billing |
| Teammates, clients, VAs | Unlimited and free, unlimited workspaces | Unlimited and free |
| Annual discount | 30% | About 20% (Growth $79 to $63, Micro Agency $999 to $799, Unlimited $2,999 to $2,399) |
| LinkedIn and email | ||
| LinkedIn steps | Visit, connection request, message, InMail, comment on last post, voice note, like, follow | Connection request, message, InMail, profile visit, recorded voice note, find email, with conditional splits |
| Sender rotation | One campaign across every LinkedIn sender and mailbox, one sender per lead | One campaign rotated across the sender pool |
| Native: Google and Microsoft mailboxes, warm-up, unlimited mailboxes, 100k to 2M emails a month | Not native. Email steps hand off to Instantly, Smartlead or EmailBison, billed by that tool | |
| Ambassador accounts | Vetted LinkedIn accounts operated for you, on demand | Your own accounts; you can also bring your own proxies |
| Inbox | One thread per lead across LinkedIn and email, assignable, reply as any sender | Unibox for LinkedIn: unread counts, interest labels, reply on behalf of colleagues |
| Data, safety, developers | ||
| Database | People and company search, waterfall enrichment across several providers, paid per verified hit | Bring your own lists, from a LinkedIn search URL or CSV |
| Account safety | Per-sender ceilings, pacing, dedicated proxy per sender, checkpoint handling, cloud based | Cloud sending, per-sender limits and pacing, optional own proxies |
| Developers | API and webhooks on every plan; any CRM or ATS connects through the API | API, webhooks and an MCP server for AI agents on every plan |
| Getting started | Request access, no free trial | 7-day trial; done-for-you onboarding and migration on higher tiers |
Why teams pick Cadency
Email is in the plan, not a second tool
HeyReach's price covers LinkedIn. Email steps leave the platform for Instantly or Smartlead, which means a second subscription, a second lead list and a second inbox. Cadency sends 100k to 2M emails a month from unlimited mailboxes inside the same campaign.
One thread per lead, both channels
A LinkedIn message and the email that followed it are one conversation, assignable to a teammate and answered as the sender who started it. Only conversations started from Cadency are tracked; the rest of a rep's inbox stays private.
Eight LinkedIn steps, not four
Comments on the lead's last post, drafted by AI and approved by you, plus likes and follows sit in the same sequence as visits, invites, messages, InMail and voice notes. A sequence can warm a lead up before it asks for anything.
Cheaper per sender between ten and forty
An extra LinkedIn sender is $25 on Scale. On HeyReach it is $59 from ten senders, or a jump to a flat tier: $999 for 25, $1,399 for 50. Thirty senders with 1M emails is $1,124 on Cadency against $1,399 for LinkedIn alone.
Leads without leaving the tool
A native B2B database with people and company search, waterfall enrichment through several providers paid per verified hit, plus CSV and Sales Navigator imports. HeyReach expects you to arrive with lists.
Ambassador accounts on demand
When a client needs more LinkedIn capacity than it has accounts, vetted accounts operated for you join the same rotation, with the same per-sender ceilings and dedicated proxies.
Where HeyReach wins
It is not always us.
You already run Instantly or Smartlead and like it
HeyReach was built to sit beside those tools: email steps hand off to them, and its bill covers LinkedIn only. If your email stack is settled, adding HeyReach at $79 per sender is simpler than moving both channels.
LinkedIn only, fifty senders or more
HeyReach's Agency plan is $1,399 a month for 50 senders, $1,119 on annual billing, and Unlimited is $2,999 with a 300-seat fair-use pool. Cadency's Scale plan with 50 senders is $1,749, and it includes 2M emails you may not need.
You want the vendor to do the setup with you
HeyReach's higher tiers include done-for-you onboarding and migration and a dedicated Slack channel, its support is repeatedly singled out in reviews as fast and human, and it lets agencies bring their own proxies.
You want to try before you talk to anyone
HeyReach has a 7-day free trial, a friendly interface and strong learning materials; one person can be live within an hour. Cadency opens access in small batches after a short call.
What does HeyReach cost once you add email?
HeyReach's Growth plan is $79 per LinkedIn sender a month, $63 on annual billing, dropping to $59 ($47 annual) from ten senders. Above that sit flat tiers: Micro Agency at $999 for 25 senders, Agency at $1,399 for 50, Unlimited at $2,999 with a 300-seat fair-use pool. Every plan includes the unified inbox, the API and webhooks, and users, clients and VAs are free. None of it sends email. Email steps run through Instantly or Smartlead, so the real bill is HeyReach plus whichever of those you pay for, and the email credits HeyReach sells are for finding addresses, not sending. Cadency's Small Team plan is $199 with five LinkedIn senders and 100k emails a month; Scale is $699 with twenty senders and 500k emails, up to 2M with an upgrade.
How do the two run a pool of LinkedIn senders?
The same way, and that is worth saying plainly. Both spread one campaign across every connected LinkedIn account and land every reply in a shared inbox, with per-sender limits and cloud sending. HeyReach's Unibox shows unread counts, interest labels and prospect context beside each thread, and lets a teammate reply on behalf of a colleague. Cadency adds two things. Mailboxes rotate inside the same campaign as LinkedIn senders, so a lead who ignores an invite can be reached by email from the same sequence, and each lead sees a single sender from the first visit to the last follow-up. Safety runs on per-sender ceilings, pacing, a dedicated proxy per sender and checkpoint handling; HeyReach also lets agencies bring their own proxies.
Which one fits an agency?
An agency that sells LinkedIn campaigns and already runs email elsewhere will find HeyReach a clean fit: free client seats, a 7-day trial, done-for-you migration on higher tiers, and a $1,399 Agency plan that covers 50 senders. An agency that sells both channels pays twice with HeyReach and reconciles two inboxes. On Cadency, workspaces and teammates are unlimited, each client's LinkedIn senders and mailboxes run in one campaign, and ambassador accounts can be added when a client needs more capacity than it owns. Between ten and forty senders Cadency is also cheaper on the LinkedIn side alone; at fifty senders on LinkedIn only, HeyReach's flat Agency tier wins on price.
Pricing at scale
What the bill looks like as you grow.
| Team | Cadency | HeyReach |
|---|---|---|
| 5 LinkedIn senders, 100k emails a month | $199 a month | $395 a month, five Growth senders at $79; $315 on annual billing. LinkedIn only, email tool extra |
| 20 LinkedIn senders, 500k emails a month | $699 a month | $999 a month, Micro Agency with 25 senders; $799 on annual billing. LinkedIn only, email tool extra |
| 30 LinkedIn senders, 1M emails a month | $1,124 a month | $1,399 a month, Agency with 50 senders; $1,119 on annual billing. LinkedIn only, email tool extra |
| 50 LinkedIn senders, 2M emails a month | $1,749 a month | $1,399 a month, Agency with 50 senders; $1,119 on annual billing. LinkedIn only, email tool extra |
Cadency rows use monthly billing: Small Team $199 with 5 LinkedIn senders, Scale $699 with 20, $25 per additional LinkedIn sender, 1M emails for +$175 and 2M for +$300. Annual billing takes 30% off. HeyReach rows take the cheapest published plan for that sender count, LinkedIn only: Growth is $79 per sender ($59 from ten), Micro Agency $999 for 25, Agency $1,399 for 50. HeyReach does not send email, so every HeyReach row needs an Instantly or Smartlead subscription on top. At 50 senders HeyReach is cheaper on LinkedIn alone. Prices from heyreach.io/pricing on 26 September 2026.
Price any team size on the pricing comparisonQuestions
Cadency or HeyReach?
Is Cadency or HeyReach better?+
HeyReach if you run LinkedIn only and your email tool is already in place, especially at 50 senders where its $1,399 Agency plan undercuts Cadency. Cadency if you send volume on both channels: LinkedIn senders and mailboxes rotate inside one campaign, every lead is one thread across LinkedIn and email, users and workspaces are unlimited, and the plan includes 100k to 2M emails a month instead of a second subscription.
How much does HeyReach cost in 2026?+
Growth is $79 per LinkedIn sender a month, $63 on annual billing, and $59 per sender ($47 annual) from ten senders. Micro Agency is $999 a month for 25 senders ($799 annual), Agency $1,399 for 50 ($1,119 annual), Unlimited $2,999 ($2,399 annual) with a 300-seat fair-use pool. Every plan includes the unified inbox, API and webhooks; users, clients and VAs are free. Checked on heyreach.io/pricing on 26 September 2026.
Does HeyReach send email?+
No. HeyReach is a LinkedIn tool. Email steps in a HeyReach sequence hand off to Instantly or Smartlead, which you subscribe to separately, and the email credits HeyReach sells are for finding email addresses, not for sending. Cadency sends email natively from Google and Microsoft mailboxes, with warm-up, unlimited mailboxes and 100k to 2M emails a month depending on the plan.
Is HeyReach priced per sender?+
Per LinkedIn sender on Growth, $79 a month each or $59 from ten, then flat tiers with a sender allowance: 25 on Micro Agency, 50 on Agency, a 300-seat fair-use pool on Unlimited. Users are not charged. Cadency is priced per plan with a block of LinkedIn senders included, five on Small Team and twenty on Scale, at $39 or $25 per additional sender, with unlimited users.
Does HeyReach include a lead database?+
No. HeyReach expects you to bring lists, from a LinkedIn search URL or a CSV, and its email credits find addresses for leads you already have. Cadency includes a native B2B database with people and company search and waterfall enrichment through several providers, paid per verified hit, alongside CSV and Sales Navigator imports.
Can I move from HeyReach to Cadency?+
Yes, and the two map closely because both run one campaign across a pool of senders. Lead lists export from HeyReach as CSV and import directly. Sequences are rebuilt in the campaign builder in an afternoon, which is the moment to add email steps and the LinkedIn actions HeyReach does not run: comments on the last post, likes and follows. Onboarding includes migration help on both plans.
Ready when you are.
We will tell you if it fits.
Tell us who you sell to and how many senders you have. If Cadency is the wrong tool for it, we will say so.
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