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Compare · Pricing

Outreach software pricing,
compared at scale.
Seven tools, one team, one bill.

Cadency against lemlist, Instantly, Smartlead, Saleshandy, Salesforge and EmailBison, priced for the same team: 5 to 50 LinkedIn senders and 100k to 2M emails a month. Every figure comes from the vendor's own pricing page or help center, read on 26 September 2026.

  • Same team on every row
  • Published prices only, no estimates
  • Where another tool is cheaper, we say so
Cadency

$699

Scale: 20 LinkedIn senders and 500k emails a month

$489 a month on annual billing.

lemlist

$2,180

20 Multichannel seats at $109, the only other tool that includes LinkedIn at this size.

Cadency

$25

Per additional LinkedIn sender on Scale

$39 on Small Team.

lemlist

$109

Per additional LinkedIn account: a Multichannel seat connects one profile.

Cadency

Included

LinkedIn on every plan

8 step types, one campaign rotated across every sender.

Email-only tools

+$999

HeyReach Micro Agency, 25 senders for $999, to give Instantly, Smartlead, Saleshandy or EmailBison their LinkedIn senders.

Cadency

2M

Emails a month on Scale at a published price

$999 a month with 20 LinkedIn senders.

Instantly, Smartlead, EmailBison

500k

Where their published prices stop. Saleshandy stops at 200k, Salesforge at 50k.

Side by side

How do lemlist, Instantly, Smartlead, Saleshandy, Salesforge and EmailBison compare to Cadency on price?

Billing unit, entry price, LinkedIn, email, then the monthly bill for five team sizes. Checked on 26 September 2026 against each vendor's public pages.

Pricing comparison between Cadency and lemlist, Instantly, Smartlead, Saleshandy, Salesforge and EmailBison, checked on 26 September 2026
Checked 26 September 2026CadencylemlistEmailBisonInstantlySmartleadSaleshandySalesforge
Pricing model
Bills byPer plan: LinkedIn senders included, email by monthly volumePer seat on Multichannel; the Email plan is per workspace by volumeOne flat plan per accountPer workspace, by emails and uploaded contactsPer workspace, by emails and active leadsPer workspace, by emails and prospectsPer workspace, by emails, contacts and LinkedIn credits
Starts at$199 with 5 LinkedIn senders and 100k emails$69 for 50k emails without LinkedIn; $109 per seat with LinkedIn$599 with 500,000 emails, unlimited mailboxes$47 for 5,000 emails and 1,000 contacts$39 for 6,000 emails$41 for 6,000 emails$48 for 5,000 emails and 300 LinkedIn actions
Annual billing30% off20% offNot published20% off17% off17 to 23% offTwo months free
TeammatesUnlimited, freePaid per seat on Multichannel, 5 free guest seatsUnlimitedUnlimited from Hypergrowth; none on GrowthUnlimited1 on Starter, 10 on Pro, unlimited on Scale1 on Pro, unlimited on Growth
LinkedIn
LinkedIn automationIncluded on every plan, 8 step types, one campaign rotated across every senderMultichannel only, one LinkedIn account per $109 seatNot offeredNot offeredNot offered; HeyReach or Aimfox through integrations, billed by themManual tasks, or a relay into a paid HeyReach or Aimfox campaignNative, metered by a monthly credit pool shared by all senders
One more LinkedIn sender$39 on Small Team, $25 on Scale$109, one more seatNot availableNot availableNot availableNot available$0 on Growth, but the 1,000 actions a month are shared
Email
MailboxesUnlimited on both plans5 per seat, $9 a month per extraUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Highest published volume2M emails a month on Scale, $999 with 20 sendersNo cap on Multichannel; Email plan tiers up to 1M at $659500k; buckets above are quoted500k on Light Speed; Enterprise above500k on Unlimited Prime; custom above200k on Scale; custom above50,000 on Growth; nothing published above
Monthly bill for the same team, monthly billing
5 LinkedIn senders, 100k emails a month$199LinkedIn included$545LinkedIn included$599No LinkedIn$97No LinkedIn$174No LinkedIn$99No LinkedInCustomfrom $96LinkedIn by credits
10 LinkedIn senders, 250k emails a month$699LinkedIn included$1,090LinkedIn included$599No LinkedIn$358No LinkedIn$379No LinkedInCustomfrom $189No LinkedInCustomfrom $96LinkedIn by credits
20 LinkedIn senders, 500k emails a month$699LinkedIn included$2,180LinkedIn included$599No LinkedIn$358No LinkedIn$379No LinkedInCustomfrom $189No LinkedInCustomfrom $96LinkedIn by credits
30 LinkedIn senders, 1M emails a month$1,124LinkedIn included$3,270LinkedIn includedCustomfrom $599No LinkedInCustomfrom $358No LinkedInCustomfrom $379No LinkedInCustomfrom $189No LinkedInCustomfrom $96LinkedIn by credits
50 LinkedIn senders, 2M emails a month$1,749LinkedIn included$5,450LinkedIn includedCustomfrom $599No LinkedInCustomfrom $358No LinkedInCustomfrom $379No LinkedInCustomfrom $189No LinkedInCustomfrom $96LinkedIn by credits

Cadency: Small Team $199 with 5 LinkedIn senders and 100k emails, $39 per extra sender; Scale $699 with 20 senders and 500k emails, $25 per extra sender, 1M for +$175, 2M for +$300; 30% off on annual billing. Competitor cells are the cheapest published configuration that covers the row, monthly billing, before tax. Custom means the vendor publishes no price for that volume.

Why the bills diverge

3 reasons the same team costs 3 to 8 times more elsewhere.

  1. 01

    LinkedIn is sold as seats, or not at all

    lemlist connects one LinkedIn profile per $109 Multichannel seat, so thirty accounts is thirty seats. Instantly, Smartlead, Saleshandy and EmailBison sell no LinkedIn sending at all. Salesforge meters it through a pool of 1,000 actions a month that two active profiles exhaust. Cadency includes a block of LinkedIn senders in the plan and adds one for $25.

  2. 02

    Email-only tools need a second tool, a second inbox and a second bill

    The honest way to compare an email tool with a LinkedIn and email platform is to add the LinkedIn tool it recommends. HeyReach is $79 per sender a month, $59 from ten senders, $999 for twenty-five. That is why the calculator pairs email-only rows with HeyReach by default: without it, the rows do not do the same job.

  3. 03

    Published prices stop at 500,000 emails

    Instantly, Smartlead and EmailBison publish prices up to 500,000 emails a month, Saleshandy up to 200,000, Salesforge up to 50,000. Past that, it is a quote. Cadency publishes 1M and 2M on Scale, at $874 and $999 a month with twenty senders.

Price your team

Pick a team size. See every bill.

Monthly billing, cheapest published configuration per tool. Email-only tools can be paired with HeyReach so every row covers LinkedIn and email.

LinkedIn senders

Emails a month

This team on Cadency

$699

Scale, 20 senders and 500k emails included.

$658 a month less than Instantly, the next cheapest tool that covers both channels once HeyReach is added.

  1. 01
    CadencyLinkedIn included

    Scale, 20 senders and 500k emails included.

    $699a month
  2. 02
    InstantlyLinkedIn via HeyReach

    Light Speed, 500,000 emails and 100,000 uploaded contacts, plus HeyReach Micro Agency, 25 senders for $999.

    $1,357a month
  3. 03
    SmartleadLinkedIn via HeyReach

    Unlimited Prime, 500,000 emails a month, plus HeyReach Micro Agency, 25 senders for $999.

    $1,378a month
  4. 04
    EmailBisonLinkedIn via HeyReach

    One plan, 500k emails included, plus HeyReach Micro Agency, 25 senders for $999.

    $1,598a month
  5. 05
    lemlistLinkedIn included

    20 Multichannel seats at $109, one LinkedIn account per seat.

    $2,180a month
  6. 06
    SalesforgeLinkedIn by credits

    Above 50,000 emails: not on a published plan.

    Customfrom $96
  7. 07
    SaleshandyLinkedIn via HeyReach

    Above 200,000 emails: custom quote, plus HeyReach Micro Agency, 25 senders for $999.

    Customfrom $1,188

Where the others win

When is another tool the cheaper call?

Cadency is built for teams that run several LinkedIn senders and send volume. Outside that, it often is not the cheapest option, and these are the cases.

  • Email only, under 125,000 a month

    Instantly Hypergrowth at $97 and Saleshandy Pro at $99 both cover 100,000 emails without LinkedIn. If LinkedIn is not part of the motion, either is half the price of Cadency Small Team.

  • Email only, up to 500,000 a month

    Smartlead Unlimited Prime is $379 for 500,000 emails with unlimited mailboxes and three client workspaces. Against Cadency Scale at $699, that is $320 a month saved if you never send a LinkedIn message.

  • One person, one account

    Salesforge Pro is $48 a month for 5,000 emails, one LinkedIn sender and 300 LinkedIn actions. Cadency starts at $199 because the plan is built around several senders and real volume.

  • Isolated infrastructure at a flat price

    EmailBison's $599 covers 500,000 emails on an isolated network with dedicated IPs, unlimited mailboxes, workspaces and teammates. For a pure email operation that wants its own network, the flat plan is simple.

Tool by tool

What does each tool cost as you grow?

The five team sizes from the table, then each vendor's pricing in plain words, with the figures a buyer needs and nothing rounded in our favour.

Monthly bill for five team sizes on each tool
Tool5 LinkedIn senders100k emails a month10 LinkedIn senders250k emails a month20 LinkedIn senders500k emails a month30 LinkedIn senders1M emails a month50 LinkedIn senders2M emails a month
Cadency$199Small Team, 5 senders and 100k emails included$699Scale, 20 senders and 500k emails included$699Scale, 20 senders and 500k emails included$1,124Scale, 20 senders and 500k emails included, plus 10 senders at $25, plus the 1M upgrade at $175$1,749Scale, 20 senders and 500k emails included, plus 30 senders at $25, plus the 2M upgrade at $300
lemlist$5455 Multichannel seats at $109, one LinkedIn account per seat$1,09010 Multichannel seats at $109, one LinkedIn account per seat$2,18020 Multichannel seats at $109, one LinkedIn account per seat$3,27030 Multichannel seats at $109, one LinkedIn account per seat$5,45050 Multichannel seats at $109, one LinkedIn account per seat
EmailBison$599One plan, 500k emails included$599One plan, 500k emails included$599One plan, 500k emails includedCustom from $599Above 500k: extra buckets, price on requestCustom from $599Above 500k: extra buckets, price on request
Instantly$97Hypergrowth, 125,000 emails and 25,000 uploaded contacts$358Light Speed, 500,000 emails and 100,000 uploaded contacts$358Light Speed, 500,000 emails and 100,000 uploaded contactsCustom from $358Above 500,000 emails: Enterprise, price on requestCustom from $358Above 500,000 emails: Enterprise, price on request
Smartlead$174Unlimited Smart, 150,000 emails a month$379Unlimited Prime, 500,000 emails a month$379Unlimited Prime, 500,000 emails a monthCustom from $379Above 500,000 emails: custom quoteCustom from $379Above 500,000 emails: custom quote
Saleshandy$99Pro, 100,000 emails a monthCustom from $189Above 200,000 emails: custom quoteCustom from $189Above 200,000 emails: custom quoteCustom from $189Above 200,000 emails: custom quoteCustom from $189Above 200,000 emails: custom quote
SalesforgeCustom from $96Above 50,000 emails: not on a published planCustom from $96Above 50,000 emails: not on a published planCustom from $96Above 50,000 emails: not on a published planCustom from $96Above 50,000 emails: not on a published planCustom from $96Above 50,000 emails: not on a published plan
HeyReachLinkedIn only, add to email tools+$395Growth, 5 senders at $79+$590Growth, 10 senders at $59+$999Micro Agency, 25 senders for $999+$1,399Agency, 50 senders for $1,399+$1,399Agency, 50 senders for $1,399

lemlist pricing at scale

LinkedIn lives on Multichannel at $109 per seat a month, $87 on annual billing, and a seat connects one LinkedIn profile. The bill is therefore the number of LinkedIn accounts times $109: $545 for five, $2,180 for twenty, $5,450 for fifty, with no monthly email cap and five sending mailboxes per seat, $9 a month per extra. The Email plan, $69 for 50,000 emails up to $659 for 1M, is per workspace and cheaper, but carries no LinkedIn.

Cadency vs lemlist

EmailBison pricing at scale

One plan at $599 a month for 500,000 emails, unlimited mailboxes, workspaces and teammates, on an isolated network with dedicated IPs. Above 500,000, extra buckets are negotiated with sales and no price is published. There is no LinkedIn channel, so a team that wants LinkedIn adds a second tool: with HeyReach, twenty senders and 500k emails come to $1,598 a month.

Cadency vs EmailBison

Instantly pricing at scale

Growth is $47 for 5,000 emails and 1,000 uploaded contacts on a single user; Hypergrowth $97 for 125,000 emails and 25,000 contacts; Light Speed $358 for 500,000 emails and 100,000 contacts, with 20% off on annual billing. Contacts are a cumulative cap on every lead uploaded to the workspace. Lead credits, CRM and inbox placement are separate subscriptions from $47 each. Above 500,000 emails is Enterprise, and there is no LinkedIn.

Cadency vs Instantly

Smartlead pricing at scale

Base $39 for 6,000 emails and 2,000 active leads, Pro $94 for 90,000, Unlimited Smart $174 for 150,000, Unlimited Prime $379 for 500,000. Unlimited refers to the lead count, not the sends. Client workspaces are $29 each and dedicated servers $39. LinkedIn steps are handed to HeyReach or Aimfox through integrations and billed per sender by them: 500k emails with twenty HeyReach senders is $1,378 a month.

Cadency vs Smartlead

Saleshandy pricing at scale

Starter $41 for 6,000 emails, Pro $99 for 100,000 emails, 30,000 prospects and ten users, Scale $189 for 200,000 emails with unlimited prospects and users. Above 200,000 emails there is no published price. LinkedIn steps are manual tasks assigned to a rep, or a relay into a campaign you already pay for on HeyReach or Aimfox.

Cadency vs Saleshandy

Salesforge pricing at scale

Pro is $48 a month, $40 on annual billing: 5,000 emails, one LinkedIn sender, 300 social action credits. Growth is $96, $80 annual: 50,000 emails, 10,000 active contacts, unlimited LinkedIn senders sharing 1,000 credits a month, one credit per LinkedIn action and roughly 400 to 500 per active profile. Growth therefore carries about two profiles at full pace, and nothing self-serve exists above 50,000 emails.

Cadency vs Salesforge

HeyReach, the LinkedIn add-on

The LinkedIn tool the email platforms point to. $79 per LinkedIn sender a month, $59 per sender from ten, $999 for twenty-five senders on Micro Agency, $1,399 for fifty on Agency, $2,999 for Unlimited with a 300-seat fair-use pool. LinkedIn only: email steps run through Instantly or Smartlead integrations, so the email bill stays.

FAQ

Outreach pricing, answered.

Which outreach tool is cheapest at 20 LinkedIn senders and 500,000 emails a month?+

On published monthly prices, Cadency Scale at $699 with 20 LinkedIn senders and 500,000 emails included. lemlist needs 20 Multichannel seats at $109, so $2,180. Smartlead Unlimited Prime is $379 and EmailBison $599 for the email alone; adding HeyReach for the LinkedIn senders costs $999 more. Saleshandy and Instantly publish no price for 500,000 emails with LinkedIn. Prices checked on 26 September 2026.

Why do outreach tool prices diverge so much as a team grows?+

Because the tools bill different units. lemlist bills a seat per LinkedIn account. Instantly, Smartlead, Saleshandy and EmailBison bill email volume and contacts but sell no LinkedIn, so a LinkedIn tool is added per sender. Salesforge meters LinkedIn through a monthly credit pool. Cadency includes LinkedIn senders in the plan and prices email by monthly volume, with unlimited mailboxes and users.

Do Instantly, Smartlead, Saleshandy or EmailBison automate LinkedIn?+

No. Instantly and EmailBison have no LinkedIn channel. Smartlead and Saleshandy hand LinkedIn steps to HeyReach or Aimfox through integrations, each billed by that vendor per LinkedIn sender; Saleshandy can also create manual LinkedIn tasks for a rep.

How much does lemlist cost for a team with several LinkedIn accounts?+

$109 per Multichannel seat a month, $87 on annual billing, and one LinkedIn account per seat. Five accounts is $545 a month, ten is $1,090, twenty is $2,180. Email volume is not capped on Multichannel.

How were these prices computed?+

For each tool we take the cheapest published configuration that legitimately covers the team on monthly billing: the right tier for the email volume, one seat per LinkedIn account where seats are the unit, and the plan's own overage or upgrade prices. Where a volume is only sold on a custom quote we show Custom and the last published price below it. Every vendor page was read on 26 September 2026.

Does annual billing change the ranking?+

Rarely. Annual discounts run from 17% at Smartlead to 30% at Cadency, with lemlist and Instantly at 20%, Saleshandy at 17 to 23% and Salesforge at two months free. The gaps come from the billing unit, not the discount, so the order holds on annual billing too.

Where does Cadency lose on price?+

Below the plans. A solo sender doing 5,000 emails a month pays $47 at Instantly or $48 at Salesforge, and an email-only team has cheaper options everywhere up to 500,000 emails. Cadency starts at $199 because the plan is built around several LinkedIn senders and real email volume.

Ready when you are.
We will tell you if it fits.

Tell us who you sell to and how many senders you have. If Cadency is the wrong tool for it, we will say so.

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